Effective Link Building Strategy after Google Penguin Update

So your website (s) was also hit by the recent Penguin update from Google! You are not alone!, Most of the webmasters who were using traditional link building methods for their off page SEO, got hit by this crucial algorithm update from Google on 24th April this year. Also the websites which were using blackhat techniques got severely slapped. And if you are hoping to get solution for your lost ranking issue then I must confess – you are absolutely right!

Why Penguin?

Before I tell you the effective link building strategy after Google Penguin, you must know why this algorithm change actually took place. The primary reason behind this update was to encounter the automated blackhat link building process. Also the quality of backlink was another major issue on which this update was processed. 

I got Hit, what to Do??

Lets accept the fact that your website had some shady (unnatural) issue. In most chance your backlink profile seemed ‘unnatural’ to the eye of Google. And if you want to recover from Penguin, your need to repair that damage as much as you can. So how to go about it? Here are the ways – 

‘Quality over quantity’ – you may have heard this phrase several times, including in this post also! But to what extent you have implemented, is the main concern. Definitely you need to implement it now after the Google penguin. But how? 

As I stated before also, your backlink profile should look natural in the eye of Google. Keeping that in mind, you need to adopt only those link building methods which will not look spammy, and most importantly Google should not think that you are actually doing any link building for your website! Is it really feasible? Yes it is! 

Google seems to give more importance to social backlink these days, specially after they them self launched Google plus. Now if you are smart enough, you should be able to understand the trend. Yes you need to build a strong social influence through facebook, twitter and others, if you haven’t done that already. 

Look for unconventional link building techniques – advantage of these link building strategies is that Google may not ‘trace’ as artificial link building. One such strategy which you can look for is guest posting. Also while guest posting try to acquire in-content links, as author bio backlink may not be that effective as it is easily ‘traceable’ by Google bot. 

Relevant blog commenting is another effective link building technique which has become more powerful after Google Penguin. While commenting try to avoid keyword in name field, as it looks artificial; hence easily detectable. To get the maximum benefit from blog commenting, you can insert your link within comment body whenever applicable; without defacing the primary essence. 

Also do not ignore the traditional link building mechanism such as directory submission, social bookmarking etc. They are equally important as they were. But the main issue which you need to care about after the Google penguin – is diversifying your backlink profile as much as you can.