Refer to the post when I made a bold statement by saying "Facebook on the rise Google slipping its grip". At that time many readers did not agree with me. But from the date of posting that topic, Google has continuously loosen battle to Facebook. And it realized quickly that some real steps needs to be taken to stop Facebook avalanche. And it did actually; with a weapon called Google plus (G+). Now G+ is open in public, the war between Google and Facebook is completely explicit. But is there any real reason for Facebook to worry about G+?


There are variety of differences. First of all when Google released (rather 'Experimented') social network like Google Plus its popularity on the internet was not challenged. Google knew if the 'experiment' fails then also it would still be the biggest power on internet. Now do a quick time machine journey to come back to present. For last couple of years, the Facebook has eaten up the dominance of Google in several parts around the world. And it is threatening Google in some major countries in North America and West Europe. Also Facebook made it clear that it would like to enter the search market as well, by joining with another Google rival Bing.

Now that is quite threatening for company like Google, whose primary internet business is search market. Google did not pay much attention when Yahoo and Bing joined hand or when Baidu made strategic search relationship with Bing. But when Facebook, the major rival wished to enter the search market, Google sensed danger. So it planned to hit Facebook on its arsenal i.e. social network. Also Google is experienced enough to recognize the future trend of search market, which is slowly but steadily moving towards social search. So for Google, it was almost necessary to step big foot on this market. Also the stage was almost set for Google plus. Why?

Because Google was aware that many facebook users were complaining about the changes that were made recently, be it miserable Chatting experience or latest makeover. Google was silently watching all these and was planning the perfect launching pad. And Google plus indeed was the perfect launching pad for Google. You will see that all the pitfalls of Facebook was taken into account in Google+. So now it is time for only the real internet battle for dominance. And we must enjoy it all the way from starts and until it finishes (though I have doubt if it will end or not). So here we go..

In the early ages, Internet meant Lycos. In those times, nobody could imagine internet without Lycos. But after the Yahoo conquered the internet, the scenario completely changed. Every other users of internet almost forgot Lycos. And it was Yahoo all over. Then Google came and within couple of years Google became synonyms of internet. Today Yahoo is just a shadow of the past.

I think you are now getting the picture quite clear; “the changing pattern”. Whenever one major internet technology comes, the users engross it completely forgetting the predecessor. We are once again verge of such change. As Facebook is growing at a lightening rate, importance of it is also increasing from business point of view also. In many parts of the globe, Facebook has already overtaken Google. And they are doing it at an aggressive growth.

If these trends continue, Google is in deep danger for sure. Though from the logical point it seems pretty unrealistic (Google still holds 40% of total internet), but if the “changing pattern” is to be followed it may not be that impractical either! Because “Time spent” on Facebook is much greater than that of Google; for this reason cumulative time spent on Facebook is quite high. If this parameter is to be followed, Facebook is already famous than Google! So what next? Watch out for a complete shift in the world of Internet.
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