Page Rank or more commonly known as PR is numeric value that is assigned to Website (more accurately webpage) by Google. Google co-founder Larry Page introduced the idea of PR in the year 1998. PR of website can vary at a scale from 0 to 10. There are few websites with PR value 10 like Google.com,India.gov.in etc. If you like to see full list of PR 10 websites, click on the hyperlink below

In this tutorial I will teach what is the right approach for availing free backlinks to your website. I will tell both techniques; Instant method for getting backlinks and also the long term process for availing continuous backlinks to your website/blog. For your better understanding long term method will be discussed first after then I will talk about the instant ones.

There are more than two methods for availing long term Backlinks to your website. First one is writing articles about your niche. Second option is Social bookmarking. There is another option also. I will discuss all the options one by one.

If you are good at writing eye catching article then you can use this technique for both; creating buzz about your website and also availing free backlinks. There are many reputed article directory like ezinearticles,articlesbase,articlesfactory which will help your cause. You can submit your article (about 500 words) to these websites; after publishing you will get backlinks from your articles. If you are not keen to write article yourself then hire someone from site like freelancer.

Websites like digg, technorati, fark are great tool for promoting your website/blog. What's more you will enjoy the backlink facility from these websites. There are many social bookmarking websites on internet, which means you will be able to get backlinks from all those websites. So go ahead!

        And last technique for receiving backlink is your website's content. Unique and useful content naturally helps your cause for enhancing backlinks to your website.

Instant backlinks can boost your website's PR to great extent. But unlike permanent one these are tricky to avail. There are some service which sell links don't fall to their prey. These are fraud and Google does not give any importance to this kind of links. For instant backlink you can follow these steps-

i) Submit your website to free web directory like Dmoz. (Get a complete guide for successful Dmoz listing)

ii)Exchange link with website, related to your niche. Do not exchange links with irrelevant websites.

iii)Participate in Blog commenting, Forum posting. These is the easiest way to get backlinks for your website.

Statcounter recently released its report on search market share. The report says Bing now stands second in US search market after Google. That means Bing has overtaken Yahoo for the first time.

That also makes a point that as a webmaster you can not ignore Bing, which is continuously increasing its search share. By the year end 2011, Bing is expected to conquer 15-17% of total search market.

Bing if used smartly can be one of your major search traffic contributors for your website. In this competitive search market you can not ignore any traffic sources. And with a bright future ahead, Bing will bring your website many search traffic in years to come. Moreover ranking first on Bing result is not yet over crowded like Google. So take your step right now before it gets too congested. And be a mile ahead of your competitors.

To rank high on Bing, first you need to know the basic functionality of Bing’s search orientation such that; how it indexes, importance of backlinks etc (Discover SEO Secrets of Bing). You don’t need all exact data but data which are essential for you to rank high on Bing. And they are-

Majority of SEO experts around the globe agreed that title tag of website is most important SEO factor for high ranking in Bing results. So to rank high in Bing results you should concentrate to make a keyword rich title for best result. But don't stuff your title with exhaustive keyword, which will be considered as spamming.

URL is the second most SEO factor in Bing. Don't quiet understand right? Though it is very strange, but yes Bing give much importance to URL. I personally noticed it during my intensive searching. So give the due importance to link structure of your website/blog.

Google trims meta description for descriptive ones but not Bing. If you use descriptive meta description then Bing may show it in a un professional way which may not go along with your goal. So for a better result use short meta description (not more than 180 characters)

Link building not so Important

Bing does not have the concept of PageRank. So backlinks are not so important as it was the case in Google. Though Bing have concept of TrustRank, but it is not solely dependent on backlinks.

Bing depend on these two links while building the TrustRank factor. So find some dead websites list and ask the moderator to replace those links with yours.

Rank high on Google SERP with these Latest Tips.

These are parameters on which you should concentrate for better result in Bing.

First of all I would like to apologize for the misleading title of my post. Frankly speaking there are no secrets behind the listing of Dmoz; the biggest online web directory. But yes there are some difficulties in Dmoz listing because of huge webmaster’s request that it gets. But why webmasters around the world are going crazy over Dmoz listing? They must have some reason! What’s that?

If you are not aware about Dmoz’s importance regarding SEO perspective, then quickly go through the key features of Dmoz listing from the view point of search engine optimization and Google PageRank.

  First of all it may sound bit odd, but difficulties of Dmoz listing makes it more valuable to webmaster. No other web directories in internet receive such massive listing request that Dmoz gets.

  Next big thing of Dmoz is that it is the unofficial web directory of Google. And you possibly understand the dominance of Google in search world. So it’s not a big surprise that Google gives so much weight to Dmoz listing.

  Link (s) from Dmoz is considered the most powerful backlink, that a website can ever obtain. A Dmoz lising can boost your PageRank as well as the search engine ranking.

At this point of time I will disclose some informative tips (secrets) about Dmoz listing, which I learned during my several successful Dmoz submission of diverse categories. If you are serious enough to see your website’s URL in Dmoz then you must follow these information, which I am going to share. Successful Dmoz listing requires that you should, not only read the Dmoz’s guidelines but also understand what they are actually trying you to understand!

Step One: Submitting links to normal web directory and Dmoz listing is not same. If you go alike at Dmoz, you will be penalized.

Appropriate Category selection: Choosing the right category for your Dmoz listing is the most key criteria. But finding the appropriate category and which is fruitful at the same time is not an easy task. Be specific about your selection. If you are to submit a "weight loss" website then be as appropriate that you can. Don't submit it to Business category.

Single Sentence Description: To be listed in Dmoz, it is very important to create a single line description only for Dmoz. Don't just copy and paste your meta description from view source.

Tight Title: Using long title in Dmoz listing is a suicidal step. Use a keyword rich (possibly main keyword or URL which is appropriate) steep title for Dmoz.

Less Competition Category: Submitting your website to a category which has many listing is not considered a clever step. You should be able to find a category which has less crowd as well as appropriate at the same time. Submitting your website to such category increases your chance of listing.

That's all you need to keep in mind while submitting website to Dmoz. If you follow these steps your chances of getting listed in Dmoz will be high. 

In the previous two posts I told you about the basics of SEO i.e.

Competition Analysis and Keyword selection , where I discussed the importance of competition analysis and proper keyword selection.

Then I briefly guided you how to implement those analyzed data for best results; in the topic Optimizing your On-page elements for Google

Now it's the turn of most important part of SEO i.e Building Backlinks to your website which comes under Off-page SEO. I will cover the PR issue, Quantity of backlinks and how to measure the quality of Backlinks to your website/blog. I will give you some suggestion regarding "Availing free Backlinks" for your website/blog at the end of this topic.

You may be amazed to know how PageRank (Commonly known as PR, the idea of PR was create by Google co-founder Larry page) can alter the search results in Google. To understand the significance of PR, I will give you a real time example. Suppose two different webpages with same on-page elements (identical content, title etc) are trying to rank one in Google for a keyword. Then how will Google distinguish those pages? Here comes the importance of PR. In this case, the one with higher PR will get the preference in search result.

Now the obvious question comes; How Google determines the PR for a webpage?

To simplify; PR of a webpage is determined by how other websites "vote" (both quantity and quality counts) for that webpage. Here the term vote is referred as "link". Higher the number of links; higher the PR of that website. PR of a website can not exceed 10 as PR is measured on a scale of 0 to 10.

When calculating PR of a website/blog; quality of backlinks matter not quantity. Let me explain it bit further. Suppose your website has a "backlinks" from a PR 8 or higher and also from a PR 1 website. In both cases you have one backlink but the importance of first link is higher. May be 100 such links from second source will not be equivalent to first one. That's why Dmoz listing (Dmoz listing Secrets)is considered so much important for webmaster.

Getting backlinks to your website/blog is most significant part from the Off-page SEO perspective. Availing quality backlinks to your website helps you to increase your PR which in returns improve your search engine ranking. But the obvious question that arises is "How can you gain the backlinks?". Let me discuss your concern.

Most easy and simple process of obtaining handful of backlinks is to create "Unique & Quality" content; which will generate reference link to your content. What's most promising factor of this method is that it's a never ending process. That means you can expect backlinks from that content in near future as well.

There is a con this option also which is , it is only viable for content rich website/blog. This method holds good for service oriented website also. Then what about those site which has neither of this?

For them Directory is better option. Submit your website to as many directories you can afford. Be cautious about "Auto directory submission service". Also be aware about the "Paid submission" because Google may penalize you.

In this section I will list all websites from where you can get free backlinks to your website/blog

1. www.dmoz.org This is the most influential in terms of upgrading your website's PR value. While listing your website pay close attention to proper category selection for your website. It will take at least 1 month for listing in Dmoz (List your Website Fast to Dmoz). Once your website is listed in Dmoz you can expect 100% hike in your traffic from search engine.

For more list of free directories search in Google with keyword "free directory". You will get a list of websites where you can list your website to boost your PageRank.

After completing the competitors analysis for your niche, time has come to implement those analyzed data into your website. If you have not gone through the crucial post about Analyzing your competitor to the Core, then you must enjoy it.

On page analysis include four important aspects i.e.

1. Title of your website/blog

2. Link Structure of your website/blog

3. Content of your website/blog

4. Meta description of your website/blog

I will serially discuss one after another; so that you can efficiently use these elements to optimize your website/blog for Google results. How can you do this? Watch out the next section!

For ranking high in Google "Title" is the single most important on-page factor. So if you want to rank number one on Google, then you must be able to use keyword rich and optimized title tag in your website/blog. How can you optimize the title for best result? I will tell you now. For that I will take the previous example of http://www.freeonlinecouponforall.com/ again, you may remember our main keyword was "free coupon". To rank well for that keyword, we must optimize the use of "free coupon" in website/blog's title tag. To experience the best result you must include your website's title within 65 characters(this data has been derived from intense research). You must not separate the keywords in title tag by using word like and,or etc; instead you may use the "|" character for optimization purpose. In the above example an optimized title would be "Free online coupon| Get gift coupon free".

Next comes the "link structure" of your website/blog. Your website's link must be "human readable". What's that meant. Let me explain the matter with help of a example. Suppose your website contain a page with the link http://www.freeonlinecouponforall.com/index.html=search_items?=christmas_coupon, but that is not a kind of link structure from which a human can understand, what he/she can expect from the link. But if the link structure is modified to http://www.freeonlinecouponforall.com/search/christmas_coupon/, then visitor can easily comprehend the subject of the specified link. The latter link is much optimized for search result.

Content is king, you have heard this thing million times. And it is not untrue! To rank well in search result, your website/blog's content must be optimized for your keyword. That does not mean you stuff your content only with keywords. That also does not imply, your content should be keyword less! But you should mix your content and keyword well; like mixing spice with chicken! You must know the right proportionate to sell your content to search engines. The right balance for ranking well in search result is about 3-4% keyword and rest other word.

Meta description text is the region to test your internet marketing skills. Make this text attractive to Searchers to draw the required attention to click your website in search result.

Format for meta description is given below

<meta name= "description" content= "Write a internet smart text about your website/blog within 255 words"/>

Oh yes, I have not forgot the "meta keywords" but I deliberately skipped  the issue, because it does not hold the kind of importance which it held some years back. In fact search engine major Google does not give any value to meta description now.

You must be able to implement these suggestions which I discussed above to rank well in various major search engines including Google, Bing and Ask. But this is very little part of "Total SEO", today's competitive internet market condition require strong Off-page improvement to ranking on top of search results. That part would be discussed in next post.

You are now quite aware of the importance of being at top of Google after reading the post about "What it actually means to be Google....."

Now come back to real world and real competition! One thing is quite evident that "If You are to Achieve Google top position" for certain keyword, you have to know the REAL competition and your competitors to the core. That means you should first know real ground analysis about your niche, domain competition, and most important ; your competitor. If you haven't done that yet, start immediately. How? That's what I will be telling you right now.

For your better understanding I will pick a common keyword "free coupon". And for the time being you imagine your website/blog is on this (free coupon) topic with a name, say http://www.freeonlinecouponforall.com/ and the keyword you are targeting is "free coupon" to get to the Google top.

Start your analysis with a quick search on Google.com by entering the keyword "free coupon". You will see there are about 73.5 million (73,600,000 to be specific) pages that have qualified to be on Google's index. That indicates competition for your niche is pretty high. (and it will become higher by time!). But you need not to worry about it, what you need to worry is "your rank" in this long list. Let us assume you rank on 4th page at 7th position. That means your rank is 47 and no doubt it is quite low. Our aim (your also) is to improve your ranking from 47th to 1st.

At this point of time your competition as well as your target is fairly clear to you. You have to surpass the preceding 46 websites of SERP to achieve your goal. To do it you need to know where your competitors stand presently. Take the first result of Google for example which is http://www.couponmom.com/. Google PR of this website is 6 (quite good). URL of the website contain "coupon" good part of whole keyword. Also the website title has the word "coupon" 5 times which is good for the site.

Also the website has used the word "coupon" and "free" extensively in its meta description and keywords (coupon is its primary keyword). After the on-site analysis, I must say this website has the right to be at the top on Google.

What about the off-site issue of the website. From the Alexa, I can see this website has 652 back links (some of they pretty quality links like Youtube,Yahoo etc). Major parts (almost all) of this backlinks are do-follow and majority of them has an anchor text "Coupon" or "Couponmom" or "Free coupon" which correctly follow with the Google. That completes our first of 46 competitor analysis. But from first analysis you will be getting the picture how to go about the competitors analysis.

Last but not least is the proper implementation of the analyzed result, which is the most important section of the the whole SEO process. This implementation will be discussed in my next post. I will discuss it in a very detail manner so that both beginner and professional can understand every single line of that post.

Webmaster around the world are getting crazing to achieve just one thing. What is that?

Guess, guess........ though you will get no prize for the right answer. Because common goal of all webmasters is to reach to top on Google. They have valid reason for running behind this craze. Let me tell you why.

Lets explain the importance of it bit more.

Consider a giant tree with uncountable number of flowers of same color and size, all are very beautiful. And there are few flower with more attractive color combination. If a person who love flower has to choose just one flower from the bunch, which will he/she choose? Very unpredictable right? But if any of those attractive flowers come to the reach of that person; he/she will never look others. Getting to the top on Google means you have the extra reach to your visitor. And an effective SEO does just that work for your website/blog.   

Now a days if any website willing to generate a good business online, he/she must be ranking on top of Google for some popular (at least One) keywords related to his/her business domain. By "top of Google" I actually mean top three position of search result page.

Now I will discuss how you can achieve this top position in Google for any keyword. Whether you own a new website/blog or a website/blog which has been online for sometime now, these tips which I will be suggesting here are applicable for all.

For next few posts I will be concentrating on "how can YOU achieve the top position at Google" for a specific selected keyword or for group of keywords related to your domain. To achieve this you must abide by some basic guidelines which includes:-

i) You must have a website/blog.

ii) You should be able to change the basic HTML of that website/blog.

iii) Lastly you MUST implement the strategies mentioned here on your website/blog.

That's what you all have to do!

For now entertain yourself by reading the topic about "Current search market scenario" and keep yourself updated with latest trends in search market.

Don't tell me you are not getting the picture! From the picture itself current search market condition is quiet evident. If not let briefly discuss it.

From latest buzz from StatCounter Google hold nearly 90% of total search market worldwide. In US search market also Google dominate with 80% market share. So the supremacy of Google is quite inevitable.

On the other hand , after Bing had entered the search market, Yahoo has loss its market share dramatically.

From 17% search market share its share has dropped to 4% only. In US also, Yahoo does not lie in comfort zone. Yahoo have nearly 9% of total search market share of US search. Most worst part of it is that they are continuously loosing their search share globally as well in US.

When Bing launched everyone in the market anticipated that something is going to happen! Believe me or not that "Something" has really took place, which is Google strengthening its position! Promise that Bing made has not kept till date. But surely it made Google to brought some changes, which are actually benefiting surfers worldwide. From stat point of view Bing currently holds 3.5% search market share worldwide and 8.5% of total US search. But good (for improvement of search) thing is that Bing's share is increasing, though very slowly.

Other than these three (In near future it is likely to be Google Vs Bing) Ask has some significant but very low search market share (1%). Ask's share is not varying with the time and it is very unlikely that it can emerge as main contestant in search market. Oh yes I am not forgetting Baidu, the china major. But it's penetration is limited only in china and there is little chance that Baidu can make footprint in Global search market.