Effective Link Building Strategy after Google Penguin Update
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So your website (s) was also hit by the recent Penguin update from Google! You are not alone!, Most of the webmasters who were using traditional link building methods for their off page SEO, got hit by this crucial algorithm update from Google on 24th April this year. Also the websites which were using blackhat techniques got severely slapped. And if you are hoping to get solution for your lost ranking issue then I must confess – you are absolutely right!
Before I tell you the effective link building strategy after Google Penguin, you must know why this algorithm change actually took place. The primary reason behind this update was to encounter the automated blackhat link building process. Also the quality of backlink was another major issue on which this update was processed.
I got Hit, what to Do??
Lets accept the fact that your website had some shady (unnatural) issue. In most chance your backlink profile seemed ‘unnatural’ to the eye of Google. And if you want to recover from Penguin, your need to repair that damage as much as you can. So how to go about it? Here are the ways –
‘Quality over quantity’ – you may have heard this phrase several times, including in this post also! But to what extent you have implemented, is the main concern. Definitely you need to implement it now after the Google penguin. But how?
As I stated before also, your backlink profile should look natural in the eye of Google. Keeping that in mind, you need to adopt only those link building methods which will not look spammy, and most importantly Google should not think that you are actually doing any link building for your website! Is it really feasible? Yes it is!
Google seems to give more importance to social backlink these days, specially after they them self launched Google plus. Now if you are smart enough, you should be able to understand the trend. Yes you need to build a strong social influence through facebook, twitter and others, if you haven’t done that already.
Look for unconventional link building techniques – advantage of these link building strategies is that Google may not ‘trace’ as artificial link building. One such strategy which you can look for is guest posting. Also while guest posting try to acquire in-content links, as author bio backlink may not be that effective as it is easily ‘traceable’ by Google bot.
Relevant blog commenting is another effective link building technique which has become more powerful after Google Penguin. While commenting try to avoid keyword in name field, as it looks artificial; hence easily detectable. To get the maximum benefit from blog commenting, you can insert your link within comment body whenever applicable; without defacing the primary essence.
Also do not ignore the traditional link building mechanism such as directory submission, social bookmarking etc. They are equally important as they were. But the main issue which you need to care about after the Google penguin – is diversifying your backlink profile as much as you can.
This post was written by: Swarup
Swarup is a professional blogger, SEO Strategist and Analysist. Follow him on Twitter
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31 Responses to “Effective Link Building Strategy after Google Penguin Update”
June 18, 2012 at 12:10 AM
I think only use name on keywords field os not much more effective for search engines. you must use targeted keywords on it if you want to get your website rank well in search engines.
June 19, 2012 at 2:33 PM
There are several Link Building Programs out in the internet so choose the most suitable for you. Everything in the SEO world is dynamic, methods might work today but we can never vouch its effectiveness on the next day. You need to hire a good company that offers and has vast knowledge of SEO/SEM.
June 27, 2012 at 2:03 AM
yes these are really important and useful points on link building. It is really very important to have quality content and quality and natural link building for getting high pr during the google penguin update.
July 2, 2012 at 12:05 AM
Some people are leery about link building nowadays with the release of Google Penguin. That said, the internet is still about links. Links make it possible to share knowledge and allow information to be connected in a meaningful way. Backlinks still matter, and so does SEO. It's just that now more than ever before that site owners must focus on obtaining more natural, relevant and higher-authority sites.
July 3, 2012 at 3:53 AM
my site http://www.galaxys3newsblog.com/ also got hit by penguin and has not yet recovered. Any help is appreciated..!!
July 9, 2012 at 1:05 AM
July 16, 2012 at 4:22 AM
July 16, 2012 at 8:20 AM
I build links manually but one of my concern is what is a good strategies of doing backlinks?, my site is on rank 2 and went down to rank7 and i don't know what to do or what kind of strategy will be using. what do you mean by authority site? is that the site is relevant or the site have a good PR or high PR(page rank) looking forward hearing from you and much better if you mail me regarding of my problem.. my email is mktseo01 @ gmail(.)com .. thanks
July 23, 2012 at 1:36 AM
July 28, 2012 at 11:26 AM
You should go for quality content links after penguin. Now i am looking for good SEO or SEO reseller company who can do high quality links building for me and get back my websites
August 16, 2012 at 12:52 AM
interested info! though I still interested and want to know about linkwheel! any suggestion?
August 16, 2012 at 8:10 AM
Link wheel can be effective after Google penguin, but its effectiveness depends mostly on how you are creating it. Also Link Pyramid has become an effective link building mechanism after this update from Google.
August 16, 2012 at 11:20 PM
Thanks for sharing such a effective and useful technique of link building. The points and tips given are really helpful and effective to work SEO more effectively.
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August 16, 2012 at 11:27 PM
The quality of back link is very important and necessary part of SEO work. It should be done effectively to higher rankings in search engine.Thanks for sharing such a useful tips and strategy.
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August 22, 2012 at 10:12 PM
Link building is the most and important part of SEO and effective link building is useful for the website traffic and effective back links are also important.
Sterling Paving
August 23, 2012 at 2:26 AM
Its about time the penguin came around and smacked all of the spam SEO link building! Guest blogging is, in my opinion, the best way to promote thought leadership. At the end of the day, isn’t that what Google wants to see?
August 24, 2012 at 12:37 AM
social backlink has given more importance to these days. There should not be artificial link building It is really very important to have quality content and quality and natural link building .
Sterling Paving
September 6, 2012 at 9:53 PM
Social media backlinks are playing very vital and effective role to get good reputation and to show your website link building ethical and natural. Therefore every SEO or link-builder should not neglect social media sites as you discussed about it. Then the most important point is quality and relevancy or quantity and unnatural link-building.
September 25, 2012 at 5:44 AM
January 22, 2013 at 9:11 AM
Great advice on a complicated subject. I love the list you give at the end, I think the trick with link building these days is to almost strive for inconsistency, randomness and the best content possible.
June 21, 2013 at 1:50 AM
Great post. A very effective strategy that anyone can really understand. If you want to create a link to any web site or blog , you can it very easy and free way. Just think a very effective keyword so that you can get a high rank on page. Keep posting! :)
August 1, 2013 at 11:20 PM
September 16, 2013 at 2:31 AM
Nice post.
I like the way you start and then conclude your thoughts. Thanks for this nice information. I really appreciate your work, keep it up.
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October 25, 2013 at 2:48 AM
Google remains making the tweaks in their rules and strategies. And it keeps their database updated for presenting effective results. Google has conducted a lot of updates so far to remove black hat techniques. Buy Youtube Views
December 25, 2013 at 4:56 AM
Blog creation,High page rank bookmarking websites and forum posting are the best off page and link building process after updated the new algorithm Penguin 2.1
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August 4, 2014 at 4:25 AM
that was a proper way of link building that the search engines loves to be ranked well. I would like to share this information to all my team members so that they will get the perfect link building strategy describe by the Google. video seo optimization - Getzseoservices
March 15, 2015 at 5:10 AM
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September 20, 2018 at 4:18 AM
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